1) The biggest surprise to me was the extremely long and intricate checklist for analyzing a business. I knew there was a lot to it but i did not expect such a specific, detailed list.
2) I was confused during the section addressing adjusted values. I did not understand why only assets used are included in industry comparisons of adjusted values.
3) One question i would ask the author is why he thinks that the price/earnings approach has so many drawbacks. Another question is how he thinks a ventures worth is successfully calculated.
4) I disagree with the section concerning avoiding start-up costs. from what i have learned in this class, paying more for something that may not be successful is risky and start-up costs are not beneficial for buyers, in the along run, if the business is not valuable.
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