- Some Revenue drivers i currently include in my business concept for this class are promotion through social media to expand my clientele and prestigious business owners ready and willing to launch my idea by providing me with any necessary resources.
- I believe the next product offering is something customers rely on and can access easily. The next product offering should be customizable and suited to its owner.
- My current product is unisex but not customizable. By creating something that customers can build from scratch based on their taste, my product can improve user experience, switching costs, and foster customer loyalty.
- I found a Nike Shield runner flash women running jacket sold for $350.00
Hooded full-zip and approx. 3" mock collar for added coverage, warmth, and weather protection
Duel zipper with lockdown zipper, zipper garage, and wind flap for a secure seal
Two buttons along top of zipper to secure jacket and allow for temperature control
Drawcord at hood for a customizable fit around the head
Storm-FIT fabric provides breathable weather-resistance
- There are no customer reviews for this product. I suspect because of the insane price.
- I would make the jacket more simple. There are so many options, zippers, buttons, drawcords to this Nike jacket that make it really complicated. My initial plan was to make my product for people of all ages. Something even a 2 year old can figure out and handle easily. This Nike jacket should come with an owners manual considering all the alterations/features it has.
- This product can make a good addition to people looking for something not as advanced, successful as the ULTIjack. For people just looking for something to keep them warm as they go for a run.
Thursday, March 24, 2016
Amazon Whisperer
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Thank you for such a well thought out post! I love that you went into detail on how you would adjust Nike's product as well. I think having a unisex product does have it's benefits, however I like the personalization to different body types when I'm search for similar products as this. You are on the right track about simplifying though and also not having such a high price tag. Great job! You can check my blog out Hi Dillon,
ReplyDeleteI was wanting more on your revenue drivers as well as the details on what comparisons you found on Amazon. However, I think you were to the point on how you would move forward. I think selling your own products is a natural progression and something that can really drive up profits if done correctly. I think you are absolutely correct about the ability to taste the product first and then buy. It subtracts the risk a consumer takes when buying a new product since they already know what they are getting. Keep looking forward! You can check my blog at http://deannacarterdays.blogspot.com/2016/03/the-amazon-whisperer.html
Hi Cristal! Great job on coming up with a way to improve your product! I agree that by creating a way so that your customers can customize your product you will be able to increase your profits. I also agree with you that by creating something similar to the Nike jacket that is cheaper will also help. You can check out my blog here: http://courtneysrymer.blogspot.com/2016/03/amazon-whisperer.html
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