1) What I found to be the biggest surprise in the reading is the section talking about marketing research questions. The questions are separated into several different categories which is surprising because most of the question seem very similar.
2) The part that i found really confusing is the web design section. I don't understand how a change in behavior is necessary for Internet marketing to really take off.
3) One question i would ask is why the three major factors influence the choice of a marketing philosophy. The other question i would ask is which does he think has more importance than the other three?
4) I disagree with a part of the current sales analysis section. Calling cannot always give you the results you want.
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