Saturday, March 26, 2016

Venture Concept No. 1


The ULTIjack is a product designed to fulfill the purpose that most jackets and long sleeve sports wear does not do successfully.  People who frequently spend their time outdoors are potential customers of my product.  Whether these people are walking, playing a sport, exercising, hiking or traveling, the ULTIjack is guaranteed to keep you insulated when it is cold and cool when it is hot.  Anywhere is the world, anytime of the year, anytime of the day, the ULTIjack can perform successfully.  Instead of layering up endlessly, one can simply use the ULTIjack and it reaches the same measure as a north face jacket over two long sleeve shirts and a scarf. This jacket not only provides a safe layer but an extra layer when needed.  Customers are currently using the only thing close to the ULTIjack, which goes for a whopping $350, that does not entirely meet the need of the people looking for something o that sort.  The opportunity for the ULTIjack is very big considering there is nothing like it in the market.  This window of opportunity will be open until someone acts before I do and creates and produces their own version of the ULTIjack.  I chose something very intricately built and also very useful and needed by society.  The ULTIjack can replace the multiple layers of clothing most people load on to keep themselves warm and remove frequently every time they enter a room that has the heat on high.  It is a never ending cycle of putting on and taking off for the long winter months.  The ULTIjack will use automatic sensors made from electron powered electrolytic cells, which are rechargeable, to determine the weather it is exposed to.  That process will trigger the cooling or heating systems made from 70% alcohol based solution to deliver heat or cool temperatures throughout the jacket.  I will make money by selling the jacket at an affordable price so anyone anywhere can purchase the ULTIjack.  Ranging form $70-$100 to cover cost of production and release.  The ULTIjack will put an end to the days where one had to buy sweaters, jackets, coats, parkas, long-sleeved shirt, etc. The ULTIjack will come to the rescue during the days one does not know what to wear.  The ULTIjack is something simple and useful that will fulfill the need of everyone.  My business will be organized according to the success of my product.  I will be based on supply and demand.  I will have producers, manufacturers, promoters, advisors and overseers.  There is no worry I have towards this venture concept except the possibility of someone else acting faster than I do and creating their own ULTIjack and selling it in the market.

7 comments:

  1. Cristal,

    Great post! You included all the information you needed there, but it was a little hard to read since it was all one paragraph. Other than that and repeating "ULTIjack" a lot, it was a very interesting read. I think it's a great idea, because I'd love to have one jacket that I could wear anywhere. Good luck with the rest of class!
    Check out my blog post here: http://ent3003sinon.blogspot.ie/2016/03/venture-concept-no-1.html

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  2. Cristal, great job tying together all the elements of your concept in this assignment. As Mitchel mentioned it was a little difficult to follow being a single paragraph. In the future I would recommend using the titles from the assignment description (opportunity, innovation, venture concept). Also make sure to include the three minor elements and clearly label them as well. I look forward to seeing your completed concept in a few weeks.

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  3. Hello Cristal!

    I really enjoy reading your post! As a huge fan of outdoor activity, I would like to try your product. I think you have a great business opportunity and there may be a huge potential market since everybody like the idea " less is more" if they can buy only one jacket and wear it in any kind of outdoor conditions. Perhaps it would be even better if you can include a picture of a similar product so as to let people know more about how the jacket is going to look like. Also, it would be better to write in separate paragraphs if possible. Overall, good job! If you like, please check out m blog : http://wtl328.blogspot.com/2016/03/venture-concept-no-1.html

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  5. Hey Cristal!
    I think that your idea is very interesting and you can probably go very far if you were to execute your concept. You are a very ambitious woman and could definitely go even beyond this. I really enjoyed your post. Great job!!!

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  6. Cristal, this seems like a great idea if you can pull it off! If you can pull off this opportunity and make the jacket stylish and at a reasonable price, I think this jacket would definitely be a big hit. Act fast and get this jacket on the market and you'll go far! Check out my blog post here:
    http://keifermcclainent3003.blogspot.com/2016/03/venture-concept-1.html

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  7. Hey Cristal! Your idea is very interesting and something I think I would have to experience to really understand how it works. My only concern would be the weight. You talk about automatic sensors made from electron-powered electrolytic cells and I’m just wondering how much the product would weigh in the end once you add all the components of the heating and cooling process. Here’s a link to my post: http://cxgoss.blogspot.com/2016/03/venture-concept-no-1.html

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